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SEO Copywriting India


The process of SEO copywriting could sometimes create a lot of confusion. Amongst all this confusion, there are five basic cornerstones which need to be maintained while creating content which will be required for SEO purposes.

Title – The keyword should definitely be a part of the title of the article. This will also help in improving the search engine rankings. The creation of links also becomes quite easy when the keyword has been used in the title of the article. A maximum of 72 characters will have to be used in the title of the article.

Meta description – A small portion of the text will usually be seen below the title of the article in all search engines. This will usually be a part of the Meta description which has been provided. A maximum of 165 characters can be used in order to create the Meta description of the article.

Content – This is portion which will decide the SEO ranking of the website. A website which has only short content will require more effort to get a good ranking when compared to a page which has a large amount of content. Hence it is important to make sure that every page should have content between 300-500 words. The essential keywords will have to be written in bold or italics in order to be noticed easily.

Keyword repetition – It is not necessary to keep repeating the same keywords for SEO purposes. But it will have to be used quite a few times. The primary keyword will have to be used in the first sentence as well as last sentence apart from being used 3-4 times in the main content of the article. The article will have to be read once on completion in order to ensure that the keywords have not been used many times.

Links – Links are extremely important for web pages and people writing content should make sure that all the required words have been highlighted. This will ensure that more links are created.

 

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